At MIDHA BACKERS, we are committed to safeguarding your privacy and ensuring compliance with all relevant data protection regulations. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you use our Rich Communication Services (RCS).

Data We Collect

• Phone numbers of senders and recipients.
• Message content (text/media files) for delivery purposes.
• Traffic metadata (e.g., timestamps, delivery status).
• Consent preferences for promotional communications.

How We Use Your Data

• To deliver RCS messages securely and efficiently.
• To provide real-time updates and improve service quality.
• To comply with legal obligations or resolve disputes.

Consent and Opt-In
We collect and process your personal information only after obtaining explicit consent. You have the right to opt out of promotional communications at any time.

Data Retention
Personal information is retained only as long as necessary for the intended purpose (e.g., up to 30 days for undelivered messages). Data is securely deleted after the retention period.

Sharing Your Data
Your information may be shared with trusted third parties (e.g., carriers) solely to fulfill business functions or comply with legal requirements. International transfers are safeguarded by appropriate agreements.

Security Measures
We implement robust security protocols, including encryption and verified sender IDs, to protect your data from unauthorized access or breaches.

Your Rights
You have the right to:

• Access your personal information.
• Request corrections or deletion of your data.
• Object to processing or lodging complaints regarding privacy violations.

Prohibited Uses

RCS services must not be used for unlawful activities such as fraud or phishing. Sensitive information like healthcare data should not be transmitted unless explicitly compliant with applicable laws.