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We help businesses improve communication, visibility, acquisition and digital experiences. Our core capabilities include RCS, WhatsApp, SMS and email communication; Google Business Profile management; social media strategy; targeted advertising; website development; and mobile app development.

No. We can solve one focused requirement or combine several capabilities into a coordinated growth plan. The recommended scope depends on your current position, priorities, internal resources and commercial goals.

We begin with a discovery conversation to understand your business, audience, challenges, existing systems and desired outcomes. We then define the recommended scope, responsibilities, expected deliverables and commercial terms.

Your engagement will have a clear point of coordination. The specialists involved may change according to the workstream, but communication, approvals and reporting remain organised through an agreed process.

The exact scope may include discovery, information architecture, UX, responsive design, development, forms, analytics, integrations, performance optimisation and foundational on-page SEO. Hosting, premium software, copywriting and ongoing maintenance are specified separately when required.

Yes, subject to the agreed technical scope. We can evaluate native or cross-platform development according to the product requirements, integrations, performance expectations, budget and long-term roadmap.

It can include profile optimisation, accurate business information, categories, services, products, posts, offers, imagery, review workflows and performance insights. Results also depend on competition, location, website quality and the strength of the wider local presence.

Our targeted advertising work may include Google, Meta and YouTube. Platform selection is based on audience behaviour, campaign objective, available creative, conversion readiness and budget—not on using every channel by default.

Usually, yes. We first review access, ownership, technical condition, data quality, previous performance and any platform restrictions. We will explain whether improvement, restructuring or rebuilding is the more responsible route.

Rich Communication Services can support branded, media-rich and interactive messaging experiences on compatible networks and devices. SMS is more universally available but primarily text-based. The right channel depends on reach, message type, urgency, user consent and delivery requirements.

Yes, where platform access, consent and technical conditions allow. We can plan coordinated journeys in which each channel has a specific role, with fallback routes and reporting defined according to the campaign.

No. Availability varies by country, mobile network, device, messaging partner and use case. We confirm feasibility during scoping and can recommend alternative or fallback channels when RCS coverage is not suitable.

Clients are responsible for ensuring they have a lawful basis and appropriate consent for their audience and use case. We support responsible campaign setup, but platform rules, telecom requirements and applicable laws must be followed by everyone involved.

Pricing depends on scope, complexity, volume, platforms, integrations, turnaround and ongoing support. After discovery, we provide a written proposal that explains deliverables, professional fees and relevant third-party costs.

Not unless the proposal expressly says so. Advertising spend, message usage, hosting, domains, premium software, gateway charges and other third-party costs are normally identified separately from Midha Backers’ professional fees.

Some engagements require initial discovery, configuration, migration, tracking or technical setup. Any applicable setup charge will be stated in the proposal before work begins.

Timing depends on the service, access requirements, approvals and readiness of your content or systems. A focused campaign may begin quickly, while a website, application or complex integration requires a phased timeline. We confirm milestones after scoping.

Ownership and licence terms are defined in the proposal or agreement. Where practical, client advertising and platform accounts should remain under the client’s control. Final deliverables and third-party assets remain subject to payment, contractual terms and applicable licences.

Cancellation, notice and refund eligibility depend on the agreed service and the stage of delivery. Please review the applicable proposal, agreement and our Refund Policy. Contact us before cancelling so we can explain any active commitments or handover requirements.

Use our contact page to tell us about your business, current challenge and desired outcome. We will arrange the appropriate next conversation and let you know what information will help us evaluate the requirement.